Use India in your global value chain.
Prices can often be lowered by using local assembly or purchasing local components. However, in order to really reach a broad customer base and market relevance in India, products often must be specially adapted to Indian customer needs.
Although Indian customers want European quality and reliability, they often settle for significantly fewer functions and less complexity (frugal innovation). These products, which were specially developed for the Indian market, can often be successfully exported to other emerging markets in Asia, Africa, South and Central America.