Sales Development & Optimisation
To successfully sell products „Made in Europe“ in India premises a detailed knowledge of the market and market participants. Hereby meaning not only the common „market data“ on potentials and growth rates but also the knowledge of Indian characteristics, such as the expectations of Indian customers, the business practices of Indian partners and competitors, decision-making processes in India as well as strengths and weaknesses of your own sales team or of the Indian sales partner.
Our project experience shows that the number of foreign companies that do not attain the desired sales success in India is surprisingly large. „Inefficient distribution structures“, „unreliable sales partners i.e. sales employees“, „lack of transparency“, „too lax management / control“ and „too much supervising work for the parent company – these seem to be typical traps.
Build adequate local structures, talk to the „real“ decision makers, cooperate with reliable distribution partners and check efficiently your sales results:
- Mastering the Indian market and its framework conditions.
- Establish and maintain adequate access to relevant customers, intermediaries and partners.
- Identify, build and control the proper distribution structures for India.
- Putting your current sales organisation regularly to the test and optimising it as needed.