The Free State of Thuringia has also appointed WB as the official foreign representative for India for 2024

The Dr. Wamser + Batra GmbH is pleased about its renewed appointment as “Official Foreign Representative for India”. It plans to further intensify the support of Thuringian companies in India in 2024 in order to implement successful projects in the cluster structures of Thuringian industry, in particular optics and optoelectronics, mechanical and plant engineering, medical technology, automotive as well as micro- and nanotechnology. A particular focus should be on the areas of purchasing/sourcing, setting up and expanding local value creation with assembly/production and the recruitment of skilled workers. 

The Dr. Wamser + Batra GmbH (“WB”) represented by managing director Mike D. Batra has been the official foreign representative for India of Thuringia International, the economic development initiative of the Landesentwicklungsgesellschaft mbH Thuringia (LEG) on behalf of the Ministry of Economics, Science and Digital Society, since 2016 Free State of Thuringia (TMWWDG). In this role, WB has since advised and supported around 80 Thuringian companies in connection with the Indian market and has carried out several delegation trips and participation in trade fairs.

The support was aimed at Thuringian companies in various phases of market development. It ranged from consultations to individual market research, establishing contact with Indian partners or customers and checking them, through to advice and implementation on various sales, legal or administrative issues. With the support of WB, Thuringian companies founded, among other things, subsidiaries and joint ventures in India. 

To provide further support in opening up and processing the Indian market as well as maintaining existing collaborations, the Ministry of Economic Affairs and LEG Thüringen / Thüringen International have now again appointed WB as a permanent contact for Thuringian companies for 2024. The focus is on comprehensive support and regular advice both in Germany and from WB's five Indian offices (New Delhi, Pune, Bangalore, Navi Mumbai and Chennai) coupled with concrete approaches for efficient market access.

After a detailed needs analysis with the Thuringian companies, the WB team in India regularly collects data and information on relevant product areas and market participants of the companies and then evaluates them. The industry clusters that are important for Thuringia, such as optics / optoelectronics, metal processing, mechanical engineering, life sciences, the automotive industry, the food industry and micro- and nanotechnology, are particularly in focus. As part of the information collection, informal discussions are also held with industry associations, government institutions as well as with customers, cooperation partners, employees and competitors in India who are of interest to the individual Thuringian companies.  

This information then supports Thuringian companies in their decision-making with regard to choosing the right form of presence on site as well as in the later implementation of a sales partner search or the establishment of suitable structures (such as a subsidiary or liaison office). WB also enables Thuringian companies to hire and supervise Indian sales staff, with WB often taking on a supervisory role and, if necessary, offering business center workstations in the Indian offices as well as regular progress checks.

The WB team on site in India also regularly monitors tenders and projects that could be of interest to Thuringian companies and informs the companies and LEG Thüringen / Thuringia International about current project opportunities in the Indian market. Regular industry updates that the team puts together also help Thuringian companies assess the opportunities in certain areas.

An exciting year 2024 with new opportunities and challenges awaits the companies in the Free State of Thuringia and WB. The conditions for an investment have never been better than now.